FROM TIKTOK TO TOP SELLER: BOOKS THAT BLEW UP

Remember the days when books became bestsellers because of a New York Times review or Oprah’s Book Club sticker? Those days aren’t gone, but they’ve got serious competition—and it’s coming in hot, 15 seconds at a time. Welcome to the era of #BookTok, the wildly passionate corner of TikTok where readers, writers, and book lovers create

What makes you buy one author’s book over another’s—even if you don’t know much about the story yet? Chances are, it's the author’s brand that caught your attention. Maybe it was their voice online, the vibe of their book covers, or the way they interact with readers. Whatever it was, it resonated—and that’s exactly what a good author